Willis & Associates: Family Dentistry
Registered legal name: James W Willis III DDS PLC
21 Scenic Hwy, Churchville, VA 24421
The registry record
- NPI
- 1407563703
- Registered as
- Type-2 organization (not an individual dentist's personal NPI)
- Dental categories
- General, Dental clinic
- Taxonomy codes
- 122300000X (Dentist); 261QD0000X (Dental clinic or center)
- Practice location
- 21 Scenic Hwy, Churchville, VA 24421
- Telephone
- (540) 337-6004
- NPI issued
- 4 November 2022 (3 years ago)
- Record updated
- 4 November 2022 (3 years ago)
- Certified by the practice
- 4 November 2022
- NPI status
- NPI active as reported by CMS 2026-08
- City
- Churchville, VA (1 registered dental practice)
- Metro area
- Staunton-Stuarts Draft, VA (metropolitan area, Augusta County)
- State
- Virginia (3,566 registered practices)
- Operator size
- 3 addresses registered under this organization name nationally
- Former names on file
- Willis Family Dentistry; Willis and Associates
- Map position
- Census address match at street level
- Snapshot
- NPPES data dissemination file, 10 August 2026
What the record tells you
Willis & Associates: Family Dentistry, the trading name of James W Willis III DDS PLC, is an NPI registry record for a dental organization at 21 Scenic Hwy in Churchville, Virginia 24421. CMS issued NPI 1407563703 on 4 November 2022, and the practice last updated its own entry on 4 November 2022. That was 3 years ago; the details are probably current, but confirm the address when you book.
It is registered under 2 dental taxonomy codes: Dentist (122300000X), Dental clinic or center (261QD0000X). That puts it in 2 categories on this site, led by general dentistry. A practice that registers more than one category is telling CMS it does more than one kind of dental work at this address, which is why it has a page here rather than a row. The same registered name appears at 3 distinct addresses nationally. That is either a group practice or a name common enough that unrelated offices share it, so ask whether pricing is set locally or by a parent company.
Churchville holds 1 registered dental practice inside the Staunton-Stuarts Draft, VA area, which has 40 in total on the Virginia side and ranks 9th in the state. 1 of the Churchville record also register general dentistry, so this is one of only a handful of local options in that category. Across the metro the mix runs general dentistry 67.5%, dental clinic or center 15%, orthodontics 7.5%. The closest other registered practices are Dr. Brian Brumbaugh (7.2 miles, Staunton), William C Bigelow, D.D.S., PC (7.5 miles, Staunton) and Ashley Orthodontics, PLLC (7.5 miles, Staunton), with 2 more inside 7.6 miles.
On our figures a routine adult cleaning in Virginia runs $115 to $170 cash and scaling and root planing $185 to $285 per quadrant, against a US average of $125. This practice's own prices are not in the registry and never will be: NPPES holds identifiers, not fees. Call (540) 337-6004 and ask for the cash price on code D1110, whether the exam and X-rays are included, and whether they run a membership plan if you have no insurance.
Nearest alternatives
The 5 closest registered dental practices to 21 Scenic Hwy, straight-line distance. Rows without a link are listed on their metro page rather than having one of their own.
| Practice | City | Distance | Categories | Phone on the record |
|---|---|---|---|---|
| Dr. Brian Brumbaugh | Staunton, VA | 7.2 mi | General | (540) 213-2244 |
| William C Bigelow, D.D.S., PC | Staunton, VA | 7.5 mi | Oral surgery | (540) 213-8750 |
| Ashley Orthodontics, PLLC | Staunton, VA | 7.5 mi | Orthodontics | (540) 885-6815 |
| Katie Adams DDS, PC | Staunton, VA | 7.6 mi | Dental clinic | (540) 887-3304 |
| Mark S. Cloth DDS, PC | Staunton, VA | 7.6 mi | Orthodontics | (540) 886-8331 |
The benchmark to hold a quote from Willis & Associates: Family Dentistry against. All 50 states compared.
What to ask when you call
- The cash price for D1110, a routine adult cleaning, and whether the exam (D0120) and X-rays (D0274) are inside or outside that number.
- Whether you need scaling and root planing before a routine clean, and the per-quadrant price for D4341 or D4342 if so.
- Whether they run an in-house membership plan, and what it covers against what it costs a year.
- Whether they are taking new patients and how far out the next hygiene appointment is.
- The practice license, with your state dental board. An NPI is a billing identifier and proves nothing about licensing.
CMS NPPES NPI data file, August 2026, snapshot 10 August 2026. US federal public data (FOIA-disclosable, no charge). CMS NPI files. NPI registry records, status as reported by CMS in the August 2026 data dissemination file. NPPES is an identifier registry, not a license register: an NPI does not validate that a practice is licensed, accredited or currently open. Practices maintain their own NPPES entries. Every page shows the date the record was last updated; addresses and phone numbers are as self-reported and are not verified by us. This page describes a registry record. It is not a review, an endorsement or a check on Willis & Associates: Family Dentistry.
Price figures are our own, last verified April 2026. State averages are our estimates compiled from FAIR Health regional cost data and CMS Medicare fee schedules; the ADA discontinued its national Survey of Dental Fees in 2023, so no national fee survey exists. Treat them as a starting point and call two or three offices for an actual quote.